Advice & Tips

Here we provide our visitors with advice and tips, helping them to succeed online and avoid common mistakes...

1. Avoid the biggest mistake made by small businesses that leads to online failure!

Many small (and large!) companies decide that they want to penetrate the online market for their particular product or service. So, the first thing they do is decide that they need a brand new, all singing, all dancing website. They spends lots of time, money & effort on getting the website just right and then they sit back and wait for sales to go through the roof. They soon realise that they have a problem... the problem is that despite the fact the website looks absolutely fantastic, nobody is visiting it!

So what did they get wrong?

The answer is simple - they started in the wrong place. Online Marketing is completely different from offline marketing. With offline marketing it is normal to develop a good product, choose the right price and place at which to sell it, and then go crazy advertising it.To be successful in online marketing you need to start in a different place.

With the online market, you need to start with how you're going to advertise your product. This must be done before you even think about building your website. If you are going to succeed online, you will need people to find your site. Where do people search for things online? Search Engines. The place to start is to ask the question "What are people already searching for?" Otherwise you may set up your whole website using a great product name and even a catchy slogan that NO-ONE is searching for! Then you're destined to fail before you've even started. There is software out there that enables you to find out what people are searching for, how many people are searching for it and how easy it would be to penetrate that market. When you've discovered what name the people out there are using for your product, then you know what to call your product, what to call your website, and how to build it in such a way that visitors come pouring in.

For a free consultation, contact us now: info@steelewebdesign.co.uk

See also: Our quick guide to finding a good laptop for business or for personal use.